TAG Heuer Formula 1 Automatic Chronograph x Gulf Brings Legendary Racing Colours Back To The Track

A Limited Edition Chronograph Combining Gulf’s Iconic Motorsport Livery With TAG Heuer’s Precision Engineering

The TAG Heuer Formula 1 Automatic Chronograph x Gulf marks the fourth collaboration between TAG Heuer and Gulf Oil, celebrating one of the most recognisable partnerships in motorsport history. Inspired by the legendary blue and orange racing livery that became synonymous with endurance racing, the new chronograph blends high-performance engineering with unmistakable visual identity.

Limited to just 1,000 pieces worldwide, the watch combines a lightweight titanium construction, forged carbon bezel, and the trusted Calibre 16 automatic chronograph movement. Launching on July 3, 2026, it pays tribute to decades of racing heritage while delivering the modern performance expected from the Formula 1 collection.

TAG Heuer And Gulf Continue An Iconic Motorsport Partnership

Few colour combinations are as closely associated with motorsport as Gulf’s signature blue and orange. Originally developed to stand out on the racetrack, the striking livery quickly became a symbol of endurance racing, appearing on some of the most celebrated racing cars to compete at Le Mans.

Its popularity extended beyond motorsport when Steve McQueen famously wore the Gulf colours in the 1971 film Le Mans, cementing their place in automotive culture. TAG Heuer, whose history has long been intertwined with motorsport timing, naturally shares this racing DNA.

The TAG Heuer Formula 1 Automatic Chronograph x Gulf represents the fourth collaboration between the two brands, bringing together Swiss watchmaking precision and one of racing’s most iconic visual identities.

A Dial Inspired By Legendary Racing Colours

The dial immediately captures attention through its bold racing-inspired design. A black opaline base is framed by a blue running track, while the iconic Gulf blue and orange vertical stripes run across the centre of the dial, creating an unmistakable connection to the famous racing livery.

The three black opaline chronograph counters integrate seamlessly into the design, with orange lacquered hands used for the chronograph registers and a blue hand identifying the running seconds display. Skeletonised hour and minute hands, coated with white Super-LumiNova, improve legibility while adding a modern technical appearance.

Rhodium-plated applied indexes also feature Super-LumiNova, ensuring excellent visibility in low-light conditions. A date window positioned at three o’clock completes the highly functional dial layout.

Titanium Case Meets Forged Carbon Performance

The TAG Heuer Formula 1 Automatic Chronograph x Gulf is housed in a 44 mm Grade 2 titanium case with a sandblasted finish that balances durability with lightweight comfort.

A forged carbon tachymeter bezel reinforces the motorsport character of the watch while ensuring every piece features a unique carbon pattern. An orange accent ring positioned beneath the bezel adds another subtle reference to Gulf’s signature colours.

Black DLC-coated titanium pushers and a matching screw-down crown with orange lacquer detailing further enhance the sporty appearance. Turning the watch over reveals a screw-down titanium caseback engraved with the Gulf logo, highlighting the exclusivity of this limited edition.

The watch is completed by a matching three-row Grade 2 titanium bracelet fitted with a folding clasp featuring a double safety system and an extension link for improved comfort.

Powered By The Proven Calibre 16 Automatic Chronograph

Driving the watch is the well-established TAG Heuer Calibre 16, an automatic chronograph movement renowned for its reliability and everyday performance.

The movement powers the central chronograph seconds hand, a 30-minute counter at 12 o’clock, a 12-hour counter at 6 o’clock, and a running seconds display at 9 o’clock. Together with the date display, the layout offers all the functionality expected from a classic motorsport chronograph.

Combined with 200 metres of water resistance, the Calibre 16 ensures the watch is equally capable on the racetrack, in everyday use, or during outdoor adventures.

Technical Specifications

Pricing And Availability

The TAG Heuer Formula 1 Automatic Chronograph x Gulf will be available from July 3, 2026.

Limited to 1,000 pieces worldwide, the watch carries a retail price of €6,300 in Europe, CHF 5,950 in Switzerland, £5,350 in the United Kingdom, and $6,300 USD in North America.

Final Thoughts

The TAG Heuer Formula 1 Automatic Chronograph x Gulf successfully captures the spirit of classic endurance racing while delivering the modern specifications expected from a contemporary luxury chronograph. Its bold Gulf-inspired dial, lightweight titanium construction, forged carbon bezel, and dependable Calibre 16 movement create a compelling tribute to one of motorsport’s most celebrated visual identities.

Limited to just 1,000 examples, this latest collaboration between TAG Heuer and Gulf is likely to appeal not only to racing enthusiasts but also to collectors seeking a distinctive chronograph that blends heritage, performance, and unmistakable style

For more information, please visit the official TAG Heuer website.

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