Four exclusive versions of the Rolex Oyster Perpetual Cosmograph Daytona have raised £37.3 million at a one-of-a-kind charity auction organised by Rolex in partnership with Phillips. Auctioned individually in London by Phillips Senior Consultant Aurel Bacs, the four timepieces brought together rare materials, coloured gemstones and diamonds in four distinct interpretations of the seasons.
A unique white-gold Cartier Cheich linked to the Paris-Dakar Rally sells for HK$26.52 million, becoming the most expensive Cartier wristwatch ever sold at auction.
The Marteau & Co Heat Wave Auction has once again strengthened the company’s position in the global watch auction landscape, achieving CHF 5.6 million (USD 7 million) in total sales and securing a fully sold White Glove result. The online sale, held from June 10 to June 17, 2026, delivered 100% lots sold and an impressive average lot value of CHF 170,000 (USD 212,000), confirming strong global demand for rare independent horology.
Phillips in Association with Bacs & Russo has once again redefined the global watch auction landscape with The New York Watch Auction: XIV, achieving a historic total of $75.8 million and setting a new benchmark as the highest-grossing watch auction ever held in the United States.
Phillips in Association with Bacs & Russo has once again reshaped the global watch market, achieving the highest-grossing watch auction in history during the Geneva Watch Auction: XXIII. The Spring 2026 season not only broke previous records from 2021 and 2025, but also marked a historic milestone as the Geneva Spring Season surpassed the USD 100 million threshold for the first time in watch auction history.
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