Cartier Cheich Sets Auction Record at Sotheby’s Hong Kong
A unique white-gold Cartier Cheich linked to the Paris-Dakar Rally sells for HK$26.52 million, becoming the most expensive Cartier wristwatch ever sold at auction.

A unique white-gold Cartier Cheich linked to the Paris-Dakar Rally sells for HK$26.52 million, becoming the most expensive Cartier wristwatch ever sold at auction.

Phillips in Association with Bacs & Russo has once again reshaped the global watch market, achieving the highest-grossing watch auction in history during the Geneva Watch Auction: XXIII. The Spring 2026 season not only broke previous records from 2021 and 2025, but also marked a historic milestone as the Geneva Spring Season surpassed the USD 100 million threshold for the first time in watch auction history.
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