Phillips Geneva Watch Auction XXIII Sets Record as Highest-Grossing Watch Auction in History
Phillips in Association with Bacs & Russo has once again reshaped the global watch market, achieving the highest-grossing watch auction in history during the Geneva Watch Auction: XXIII. The Spring 2026 season not only broke previous records from 2021 and 2025, but also marked a historic milestone as the Geneva Spring Season surpassed the USD 100 million threshold for the first time in watch auction history.