TAG Heuer Carrera Chronograph x Team Ikuzawa: The Colours Of Racing
TAG Heuer reunites with Team Ikuzawa and Bamford Watch Department for a new 150-piece limited edition that channels the visual codes of Japanese motorsport through a contemporary racing lens.
Tokyo, Japan – 30 July 2026 – Swiss luxury watchmaker TAG Heuer and Team Ikuzawa continue a collaboration rooted in a shared passion for racing, design and automotive culture. Following the success of their inaugural partnership in 2023, the two names reunite alongside Bamford Watch Department to reveal the TAG Heuer Carrera Chronograph x Team Ikuzawa. Limited to 150 individually numbered pieces, the watch brings together TAG Heuer’s racing heritage, George Bamford’s celebrated design expertise and Mai Ikuzawa’s distinctive creative vision.
Its design draws on the visual codes of the Heuer Roadmaster stopwatch, a historic timing instrument from the brand’s own motorsport heritage, reinterpreted through a contemporary design language shaped by Team Ikuzawa’s aesthetic universe.
Mai Ikuzawa: At The Intersection Of Motorsport And Design
Mai Ikuzawa stands at the intersection of motorsport, design, fashion and luxury. As Team Principal and Creative Director of Team Ikuzawa, the iconic Japanese racing team founded in 1981, she is part of a new generation of creative leaders redefining how heritage brands evolve in contemporary culture. Under her direction, Team Ikuzawa has repositioned one of Japan’s most distinctive motorsport legacies as a contemporary cultural platform, merging racing heritage with contemporary design through collaborations across fashion, art and luxury and establishing a cultural presence that extends far beyond the track.
Born in Tokyo and shaped by a life spent in and around race circuits, Mai Ikuzawa brings a rare perspective to contemporary automotive culture. Educated at Central Saint Martins, and with more than two decades of experience bridging fashion, art and design with an instinctive understanding of motorsport, she has developed a distinctive creative authority, creating work defined by authenticity and cultural relevance.
The Bamford Collaboration
For this second collaboration with Swiss luxury watchmaker TAG Heuer, Mai Ikuzawa once again joined forces with longtime collaborator and friend George Bamford. Renowned for his approach to watch customisation and his ability to reinterpret iconic designs through a highly considered lens, George Bamford worked closely with Mai Ikuzawa to translate the visual identity of Team Ikuzawa into a timepiece defined by precision, character and racing authenticity.
Together, Mai Ikuzawa and George Bamford have created the TAG Heuer Carrera Chronograph x Team Ikuzawa, a watch that brings together the spirit of Team Ikuzawa and the visual legacy of TAG Heuer’s historic timing instruments. Inspired in particular by the Heuer Roadmaster stopwatch and by the brand’s deep-rooted racing heritage, the result is a timepiece shaped by history, guided by creativity and connected to a motorsport culture that continues to inspire today.
The Ikuzawa Signature
The TAG Heuer Carrera Chronograph x Team Ikuzawa takes inspiration from one of the distinctive timing instruments from TAG Heuer’s heritage: the Heuer Roadmaster stopwatch. Recognisable for its bold graphics, high legibility and functional motorsport character, the Roadmaster reflects the brand’s long standing role in racing timekeeping and its deep connection to the world of automotive performance.
For this second collaboration, Mai Ikuzawa and George Bamford explored the visual language of vintage motorsport timing instruments, with the Heuer Roadmaster serving as a key point of reference. Its graphic codes, proportions and colour accents were carefully studied and reinterpreted through the lens of Team Ikuzawa’s refined and contemporary aesthetic, resulting in a watch that bridges racing heritage and modern design.
The result celebrates the romance of analogue motorsport while expressing the vision of today’s Team Ikuzawa. Historic racing references meet a modern design language that feels authentic to the team’s past while speaking to a new generation of collectors, enthusiasts and creatives who continue to find inspiration in this remarkable era.
Design And Construction
Limited to 150 individually numbered pieces, the TAG Heuer Carrera Chronograph x Team Ikuzawa reinterprets the 39 mm TAG Heuer Carrera Glassbox. Housed in a fine brushed and polished steel case, it combines performance with the proportions that have made the TAG Heuer Carrera one of contemporary watchmaking’s most recognisable chronographs. The bezel-free glass box construction creates an uninterrupted view of the dial and flange, recalling the historic importance of legibility in Jack Heuer’s vision for the TAG Heuer Carrera.
The dial receives a complete Team Ikuzawa transformation. Finished in white with a distinctive Clou de Paris texture, it immediately evokes the team’s iconic colours. Printed indexes replace traditional applied markers, reinforcing the graphic character of the design and its stopwatch-inspired aesthetic.
Red accents appear throughout the watch, including the lacquered hour and minute hands, the central chronograph seconds hand and the dedicated date disc, where each numeral is displayed in the signature Team Ikuzawa shade. At six o’clock, the Team Ikuzawa signature takes centre stage. This design is made possible by the TH20-10 manufacture chronograph calibre, which omits the running seconds display. The configuration pays tribute to historic TAG Heuer chronographs of the 1960s and 1970s, when valuable dial space was often reserved for racing teams, sponsors and partners. It also echoes Jack Heuer’s pioneering vision of connecting timing instruments with the world of motorsport.
Details That Tell A Story
Additional details continue this story throughout the watch. The black flange is contrasted by a crisp white minute track, while the polished steel crown features a red lacquered ring. The watch is fitted with the signature seven-row steel bracelet with alternating brushed and polished finishes and is accompanied by two additional straps: a perforated white leather strap with red stitching and lining inspired by classic racing gloves, and a red and white textile strap that references Team Ikuzawa’s historic livery.
The collaborative nature of the timepiece extends to the reverse side of the watch. The caseback features dedicated Team Ikuzawa and Bamford Watch Department engravings alongside the individual numbering of each piece. Every watch is presented in exclusive packaging inspired by the toolboxes found inside racing workshops and pit garages. The set includes the watch, both additional straps, a travel pouch and a collection of custom Team Ikuzawa charms designed to accompany keys and personal accessories.
Technical Specifications
| Model | TAG Heuer Carrera Chronograph x Team Ikuzawa |
| Reference | CBS221M.EB0435 |
| Movement | Caliber TH20-10 (manufacture chronograph) |
| Dial | White Clou de Paris dial, black flange with 60-second/minute scale, triangle indexes printed |
| Counters | 3 o’clock: red printed minute chronograph counter, rhodium-plated polished hand; 9 o’clock: white printed hour chronograph counter, red lacquered hand |
| Indexes | Black printed numeral indexes |
| Hands | Rhodium-plated faceted, polished hour and minute hands with red lacquer and white Super-LumiNova®; red lacquered central chronograph hand |
| Date | 6 o’clock angled date with red numerals |
| Logo | Red TAG HEUER printed logo, “CARRERA” and “Team Ikuzawa” printed |
| Case | 39 mm diameter, steel fine brushed and polished, bezel-free construction |
| Crystal | Domed Glassbox sapphire crystal with double anti-reflective treatment |
| Crown | Fine brushed, polished steel crown at 3 o’clock with red lacquered ring |
| Pushers | Fine brushed, polished steel round push buttons at 2 and 4 o’clock |
| Caseback | Steel screw-down sapphire caseback with dedicated Team Ikuzawa and Bamford Watch Department print, individual numbering “XXX/150” |
| Water Resistance | 100 meters |
| Bracelet | Steel fine brushed & polished 7-row bracelet with fine brushed, polished steel double folding clasp with double safety push-buttons, TAG Heuer shield applied |
| Additional Straps | Perforated white leather with red stitching & lining; white textile strap with red stripes |
| Limited Edition | 150 individually numbered pieces |
| Price | CHF 9,900 / EUR 10,450 / GBP 8,850 / USD 10,500 / JPY 1,380,000 / HKD 82,600 |
| Availability | From July 2026 (Ex La Chaux-de-Fonds) |
Pricing And Availability
Created at the intersection of racing heritage, contemporary design and chronograph expertise, the TAG Heuer Carrera Chronograph x Team Ikuzawa captures the spirit of competition through the lens of one of Japan’s most influential motorsport names. Produced in a strictly limited run of 150 pieces, it continues the story begun in 2023 while opening a new chapter for a collaboration shaped by passion, precision and a shared love of racing.
The TAG Heuer Carrera Chronograph x Team Ikuzawa (reference CBS221M.EB0435) is available from July 2026, with an estimated SRP of CHF 9,900 in Switzerland, EUR 10,450 in Europe, GBP 8,850 in Great Britain, USD 10,500 in North America, JPY 1,380,000 in Japan, and HKD 82,600 in Hong Kong.
Conclusion
The TAG Heuer Carrera Chronograph x Team Ikuzawa is one of the more meaningful collaborations in recent TAG Heuer history. By combining TAG Heuer’s racing heritage with Mai Ikuzawa’s creative vision and George Bamford’s design expertise, the three partners create a timepiece that honors both motorsport legacy and contemporary design culture.
The Heuer Roadmaster-inspired dial, the bezel-free Glassbox construction, and the three-strap system are not mere specifications — they are deliberate choices that root the watch in racing heritage while celebrating the partnership between TAG Heuer, Team Ikuzawa and Bamford Watch Department. The limited availability of 150 pieces also reflects a restrained approach to distribution, positioning this as a true collector’s item rather than a mass-produced collaboration.
For more information, please visit the official TAG Heuer website.
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