Why Do Watches Show 10:10?
Why do watches show 10:10 in advertisements and product photographs? Open a watch magazine, visit a brand’s website or look through a collection of press photographs, and there is a good chance that the hands will be positioned at approximately 10:10. It is such a familiar sight that many people never stop to question it. After all, a watch can technically be photographed at any time, so why does this particular configuration appear so frequently?